{"product_id":"padstow-braided-jute-doormat","title":"Padstow Braided Jute Doormat","description":"\u003cstyle\u003e\n  *, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }\n  :root { --warm-white: #faf8f5; --ink: #1e1b17; --muted: #7a7167; --accent: #8b6f4e; --border: #ddd8d0; --serif: 'Cormorant Garamond', Georgia, serif; --sans: 'Jost', sans-serif; }\n  body { background: var(--warm-white); color: var(--ink); font-family: var(--serif); -webkit-font-smoothing: antialiased; }\n  .description { max-width: 640px; padding: 3rem 2rem 4rem; opacity: 0; animation: fadeUp 0.9s ease forwards; }\n  @keyframes fadeUp { from { opacity: 0; transform: translateY(18px); } to { opacity: 1; transform: translateY(0); } }\n  .pull-quote { border-left: 1.5px solid var(--accent); padding: 0.4rem 0 0.4rem 1.4rem; margin: 0 0 2rem; }\n  .pull-quote p { font-size: clamp(17px, 2.2vw, 20px); font-style: italic; font-weight: 300; line-height: 1.55; color: var(--ink); letter-spacing: 0.01em; }\n  .body-intro { font-size: clamp(14.5px, 1.8vw, 16px); line-height: 1.85; color: #2e2b26; margin: 0 0 2rem; font-weight: 300; }\n  .body-intro strong { font-weight: 400; font-style: italic; }\n  .body-intro a { color: var(--accent); text-decoration: none; border-bottom: 1px solid #d4c4b0; transition: border-color 0.2s; }\n  .body-intro a:hover { border-color: var(--accent); }\n  .divider { border: none; border-top: 1px solid var(--border); margin: 2rem 0; }\n  .section-label { font-family: var(--sans); font-size: 10px; font-weight: 400; letter-spacing: 0.18em; text-transform: uppercase; color: var(--muted); margin: 0 0 0.6rem; }\n  .section-heading { font-size: clamp(22px, 3vw, 28px); font-weight: 300; letter-spacing: 0.01em; line-height: 1.25; margin: 0 0 1.1rem; color: var(--ink); }\n  .section-body { font-size: clamp(14.5px, 1.8vw, 16px); line-height: 1.85; font-weight: 300; color: #2e2b26; margin: 0 0 1.75rem; }\n  .section-body strong { font-weight: 400; font-style: italic; }\n  .section-body a { color: var(--accent); text-decoration: none; border-bottom: 1px solid #d4c4b0; transition: border-color 0.2s; }\n  .section-body a:hover { border-color: var(--accent); }\n  .collection-callout { display: flex; gap: 1.25rem; align-items: flex-start; padding: 1.1rem 1.25rem; border: 1px solid var(--border); margin: 0 0 1.75rem; }\n  .collection-callout p { font-family: var(--sans); font-size: 12.5px; font-weight: 300; color: var(--muted); line-height: 1.65; }\n  .collection-callout a { color: var(--accent); text-decoration: none; border-bottom: 1px solid #d4c4b0; padding-bottom: 1px; transition: border-color 0.2s; }\n  .collection-callout a:hover { border-color: var(--accent); }\n  .faq { border-top: 1px solid var(--border); padding-top: 1.5rem; margin-top: 0.25rem; }\n  .faq-label { font-family: var(--sans); font-size: 10px; font-weight: 400; letter-spacing: 0.18em; text-transform: uppercase; color: var(--muted); margin: 0 0 1.1rem; }\n  .faq-item { margin-bottom: 1.1rem; padding-bottom: 1.1rem; border-bottom: 1px solid var(--border); }\n  .faq-item:last-child { border-bottom: none; margin-bottom: 0; padding-bottom: 0; }\n  .faq-q { font-size: clamp(14px, 1.8vw, 15.5px); font-weight: 400; font-style: italic; color: var(--ink); margin: 0 0 0.4rem; line-height: 1.4; }\n  .faq-a { font-family: var(--sans); font-size: 13px; font-weight: 300; color: #2e2b26; line-height: 1.7; }\n  .dims { border-top: 1px solid var(--border); padding-top: 1.25rem; margin-top: 1.5rem; }\n  .dims-label { font-family: var(--sans); font-size: 10px; font-weight: 400; letter-spacing: 0.18em; text-transform: uppercase; color: var(--muted); margin: 0 0 0.75rem; }\n  .dims-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 0; border: 1px solid var(--border); }\n  .dim-cell { padding: 0.6rem 0.9rem; border-bottom: 1px solid var(--border); border-right: 1px solid var(--border); }\n  .dim-cell:nth-child(even) { border-right: none; }\n  .dim-cell:nth-last-child(-n+2) { border-bottom: none; }\n  .dim-key { font-family: var(--sans); font-size: 9.5px; font-weight: 400; letter-spacing: 0.12em; text-transform: uppercase; color: var(--muted); margin: 0 0 0.15rem; }\n  .dim-val { font-family: var(--sans); font-size: 13px; font-weight: 300; color: var(--ink); }\n  .suits-row { display: flex; flex-wrap: wrap; gap: 8px; margin: 0 0 1.75rem; }\n  .suits-tag { font-family: var(--sans); font-size: 11px; font-weight: 300; letter-spacing: 0.08em; color: var(--accent); border: 1px solid #d4c4b0; padding: 4px 12px; text-transform: uppercase; }\n\u003c\/style\u003e\n\u003cdiv class=\"description\"\u003e\n\u003cblockquote class=\"pull-quote\"\u003e\n\u003cp\u003eUndyed jute, braided by hand into concentric rectangles - a doormat with the honest, slightly uneven texture of something made rather than manufactured.\u003c\/p\u003e\n\u003c\/blockquote\u003e\n\u003cp class=\"body-intro\"\u003eThe Padstow is the doormat that sets the tone before anyone has taken their coat off. \u003cstrong\u003eHand-braided from natural, undyed jute, worked in concentric rectangles that draw inward from the edge, with the soft variegated colour the fibre carries on its own\u003c\/strong\u003e. Because the jute is left in its natural state, the tone shifts gently through the mat — wheat, straw, pale brown — which is what keeps it looking warm rather than flat. At 90cm by 60cm it's a generous doorway size, and at just 1cm deep it lies flat beneath a door swing, so it works in the places a thicker mat won't: inside a front door, at the foot of the stairs, in a boot room or across a utility threshold.\u003c\/p\u003e\n\u003chr class=\"divider\"\u003e\n\u003cp class=\"section-label\"\u003eWhat sets it apart\u003c\/p\u003e\n\u003ch2 class=\"section-heading\"\u003eThe detail that makes it different\u003c\/h2\u003e\n\u003cp class=\"section-body\"\u003eMost doormats are coir, rubber-backed and purely functional. \u003cstrong\u003eThe Padstow is braided - the jute is twisted into a continuous rope and coiled inward row upon row, so the mat is dense, reversible and holds its shape, with the concentric pattern coming from the making rather than being printed on\u003c\/strong\u003e. Jute has a naturally coarse, ropey surface that's genuinely good at taking grit off shoes, and being reversible, it simply turns over when one side has taken its share of the traffic. Hand-braiding leaves small irregularities in the rows and along the edge, which is what stops it reading as mass-produced. Left undyed, it warms rather than competes with stone flags, painted floorboards, tile or a dark painted door.\u003c\/p\u003e\n\u003cdiv class=\"collection-callout\"\u003e\n\u003csvg style=\"flex-shrink: 0; margin-top: 2px;\" stroke-linejoin=\"round\" stroke-linecap=\"round\" stroke-width=\"1.2\" stroke=\"#8b6f4e\" fill=\"none\" viewbox=\"0 0 18 18\" height=\"18\" width=\"18\"\u003e\u003crect x=\"1\" y=\"5\" width=\"16\" height=\"11\" rx=\"1\"\u003e\u003c\/rect\u003e\u003cpath d=\"M5 5V4a3 3 0 0 1 6 0v1\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\n\u003cp\u003ePart of our \u003ca title=\"Shop natural rugs and doormats at CharlesTed Home\" href=\"\/collections\/rugs\"\u003erugs and doormats\u003c\/a\u003e range — pair with woven pieces from our \u003ca title=\"Shop woven baskets and storage at CharlesTed Home\" href=\"\/collections\/baskets-storage\"\u003ebaskets and storage\u003c\/a\u003e collection for a hallway that feels layered rather than styled.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"suits-row\"\u003e\n\u003cspan class=\"suits-tag\"\u003eCoastal\u003c\/span\u003e \u003cspan class=\"suits-tag\"\u003eModern Rustic\u003c\/span\u003e \u003cspan class=\"suits-tag\"\u003eFarmhouse\u003c\/span\u003e \u003cspan class=\"suits-tag\"\u003eCountry\u003c\/span\u003e \u003cspan class=\"suits-tag\"\u003eScandinavian\u003c\/span\u003e \u003cspan class=\"suits-tag\"\u003eContemporary\u003c\/span\u003e\n\u003c\/div\u003e\n\u003chr class=\"divider\"\u003e\n\u003cdiv class=\"faq\"\u003e\n\u003cp class=\"faq-label\"\u003eGood to know\u003c\/p\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eWhat size is it?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eThe mat measures 90cm by 60cm and sits just 1cm deep. That's a generous doorway size - wide enough for two people to step onto at once, and long enough to take a few strides rather than a single step. The slim depth clears the swing of most internal and front doors without lifting or catching.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eWhere should I use it?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eJust inside the door is where it works best - a front hall, a boot room, a utility doorway or the back door. Under a covered porch it's fine too. Jute is a natural fibre that absorbs moisture, so we wouldn't leave it on an open, exposed step where rain reaches it, as it will darken and eventually rot.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eWill it slip on a hard floor?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eThe weight of the braiding helps it sit still, but on polished stone, tile or sealed wood we'd always recommend an anti-slip underlay, particularly at a doorway where people step on and off at speed.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eWill it shed?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eSome loose fibre in the first few weeks is normal with natural jute and settles down with regular vacuuming. Use suction without a rotating beater bar, which can pull at the braid.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eHow do I clean it?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eVacuum regularly and take it outside for a good shake - that's what shifts the grit a doormat collects. Blot spills straight away with a dry cloth rather than rubbing, and avoid wetting it: jute shouldn't be washed, soaked or steam cleaned, and water can leave a mark as it dries. Turn it over now and then to keep the wear even.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eIs every mat the same?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eNo. The jute is undyed and braided by hand, so tone varies subtly through the mat and from piece to piece, and no two edges sit identically. That variation is the character of a natural, handmade mat rather than a fault.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"dims\"\u003e\n\u003cp class=\"dims-label\"\u003eSpecifications \u0026amp; materials\u003c\/p\u003e\n\u003cdiv class=\"dims-grid\"\u003e\n\u003cdiv class=\"dim-cell\"\u003e\n\u003cp class=\"dim-key\"\u003eType\u003c\/p\u003e\n\u003cp class=\"dim-val\"\u003eRectangular braided doormat\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"dim-cell\"\u003e\n\u003cp class=\"dim-key\"\u003eMaterial\u003c\/p\u003e\n\u003cp class=\"dim-val\"\u003eNatural undyed jute\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"dim-cell\"\u003e\n\u003cp class=\"dim-key\"\u003eLength\u003c\/p\u003e\n\u003cp class=\"dim-val\"\u003e90 cm\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"dim-cell\"\u003e\n\u003cp class=\"dim-key\"\u003eWidth\u003c\/p\u003e\n\u003cp class=\"dim-key\"\u003e60 cm\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"CharlesTed Home","offers":[{"title":"Default Title","offer_id":58686295146821,"sku":"DEC-GT-DMJU07-SS26","price":29.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0807\/9782\/7397\/files\/Rectangular_natural_jute_doormat_with_a_concentric_braided_weave.png?v=1785102058","url":"https:\/\/www.charlestedhome.co.uk\/products\/padstow-braided-jute-doormat","provider":"CharlesTed Home","version":"1.0","type":"link"}