{"product_id":"sofia-handwoven-jute-rug","title":"Sofia Handwoven Jute Rug","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e \u003cmeta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\"\u003e\u003clink rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\"\u003e \u003clink href=\"https:\/\/fonts.googleapis.com\/css2?family=Cormorant+Garamond:ital,wght@0,300;0,400;1,300;1,400\u0026amp;family=Jost:wght@300;400\u0026amp;display=swap\" rel=\"stylesheet\"\u003e\u003c\/p\u003e\n\u003cstyle\u003e\n  *, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }\n  :root { --warm-white: #faf8f5; --ink: #1e1b17; --muted: #7a7167; --accent: #8b6f4e; --border: #ddd8d0; --serif: 'Cormorant Garamond', Georgia, serif; --sans: 'Jost', sans-serif; }\n  body { background: var(--warm-white); color: var(--ink); font-family: var(--serif); -webkit-font-smoothing: antialiased; }\n  .description { max-width: 640px; padding: 3rem 2rem 4rem; opacity: 0; animation: fadeUp 0.9s ease forwards; }\n  @keyframes fadeUp { from { opacity: 0; transform: translateY(18px); } to { opacity: 1; transform: translateY(0); } }\n  .pull-quote { border-left: 1.5px solid var(--accent); padding: 0.4rem 0 0.4rem 1.4rem; margin: 0 0 2rem; }\n  .pull-quote p { font-size: clamp(17px, 2.2vw, 20px); font-style: italic; font-weight: 300; line-height: 1.55; color: var(--ink); letter-spacing: 0.01em; }\n  .body-intro { font-size: clamp(14.5px, 1.8vw, 16px); line-height: 1.85; color: #2e2b26; margin: 0 0 2rem; font-weight: 300; }\n  .body-intro strong { font-weight: 400; font-style: italic; }\n  .body-intro a { color: var(--accent); text-decoration: none; border-bottom: 1px solid #d4c4b0; transition: border-color 0.2s; }\n  .body-intro a:hover { border-color: var(--accent); }\n  .divider { border: none; border-top: 1px solid var(--border); margin: 2rem 0; }\n  .section-label { font-family: var(--sans); font-size: 10px; font-weight: 400; letter-spacing: 0.18em; text-transform: uppercase; color: var(--muted); margin: 0 0 0.6rem; }\n  .section-heading { font-size: clamp(22px, 3vw, 28px); font-weight: 300; letter-spacing: 0.01em; line-height: 1.25; margin: 0 0 1.1rem; color: var(--ink); }\n  .section-body { font-size: clamp(14.5px, 1.8vw, 16px); line-height: 1.85; font-weight: 300; color: #2e2b26; margin: 0 0 1.75rem; }\n  .section-body strong { font-weight: 400; font-style: italic; }\n  .section-body a { color: var(--accent); text-decoration: none; border-bottom: 1px solid #d4c4b0; transition: border-color 0.2s; }\n  .section-body a:hover { border-color: var(--accent); }\n  .collection-callout { display: flex; gap: 1.25rem; align-items: flex-start; padding: 1.1rem 1.25rem; border: 1px solid var(--border); margin: 0 0 1.75rem; }\n  .collection-callout p { font-family: var(--sans); font-size: 12.5px; font-weight: 300; color: var(--muted); line-height: 1.65; }\n  .collection-callout a { color: var(--accent); text-decoration: none; border-bottom: 1px solid #d4c4b0; padding-bottom: 1px; transition: border-color 0.2s; }\n  .collection-callout a:hover { border-color: var(--accent); }\n  .faq { border-top: 1px solid var(--border); padding-top: 1.5rem; margin-top: 0.25rem; }\n  .faq-label { font-family: var(--sans); font-size: 10px; font-weight: 400; letter-spacing: 0.18em; text-transform: uppercase; color: var(--muted); margin: 0 0 1.1rem; }\n  .faq-item { margin-bottom: 1.1rem; padding-bottom: 1.1rem; border-bottom: 1px solid var(--border); }\n  .faq-item:last-child { border-bottom: none; margin-bottom: 0; padding-bottom: 0; }\n  .faq-q { font-size: clamp(14px, 1.8vw, 15.5px); font-weight: 400; font-style: italic; color: var(--ink); margin: 0 0 0.4rem; line-height: 1.4; }\n  .faq-a { font-family: var(--sans); font-size: 13px; font-weight: 300; color: #2e2b26; line-height: 1.7; }\n  .faq-a a { color: var(--accent); text-decoration: none; border-bottom: 1px solid #d4c4b0; transition: border-color 0.2s; }\n  .faq-a a:hover { border-color: var(--accent); }\n  .dims { border-top: 1px solid var(--border); padding-top: 1.25rem; margin-top: 1.5rem; }\n  .dims-label { font-family: var(--sans); font-size: 10px; font-weight: 400; letter-spacing: 0.18em; text-transform: uppercase; color: var(--muted); margin: 0 0 0.75rem; }\n  .dims-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 0; border: 1px solid var(--border); }\n  .dim-cell { padding: 0.6rem 0.9rem; border-bottom: 1px solid var(--border); border-right: 1px solid var(--border); }\n  .dim-cell:nth-child(even) { border-right: none; }\n  .dim-cell:nth-last-child(-n+2) { border-bottom: none; }\n  .dim-key { font-family: var(--sans); font-size: 9.5px; font-weight: 400; letter-spacing: 0.12em; text-transform: uppercase; color: var(--muted); margin: 0 0 0.15rem; }\n  .dim-val { font-family: var(--sans); font-size: 13px; font-weight: 300; color: var(--ink); }\n  .suits-row { display: flex; flex-wrap: wrap; gap: 8px; margin: 0 0 1.75rem; }\n  .suits-tag { font-family: var(--sans); font-size: 11px; font-weight: 300; letter-spacing: 0.08em; color: var(--accent); border: 1px solid #d4c4b0; padding: 4px 12px; text-transform: uppercase; }\n  .handmade-note { margin-top: 1.25rem; padding-top: 1.25rem; border-top: 1px solid var(--border); font-family: var(--sans); font-size: 12px; font-weight: 300; color: var(--muted); line-height: 1.65; font-style: italic; }\n\u003c\/style\u003e\n\n\u003cdiv class=\"description\"\u003e\n\n  \u003cblockquote class=\"pull-quote\"\u003e\n    \u003cp\u003eHonest 100% jute, woven by hand, in the quietly neutral tone that quietly anchors every other natural texture in a room — the rug that works as a base layer or as the whole answer.\u003c\/p\u003e\n  \u003c\/blockquote\u003e\n\n  \u003cp class=\"body-intro\"\u003e\n    The Sofia is built from \u003cstrong\u003e100% natural jute, handwoven into a dense, flat-textured weave\u003c\/strong\u003e with the soft warm tone of unbleached fibre. Jute is the workhorse of natural-fibre rugs — sustainable, hard-wearing, and the most reliable way to ground a room in warm earthy texture without commitment to a particular colour palette. The Sofia carries the natural variation in tone and weave that you only get from genuinely handwoven jute, never the flat uniformity of machine-spun synthetics pretending to be natural. Generously sized at 160 × 230cm for living rooms, dining areas and bedrooms — large enough to sit beneath a coffee table with sofa legs anchored on it, the way a properly sized rug should.\n  \u003c\/p\u003e\n\n  \u003chr class=\"divider\"\u003e\n\n  \u003cp class=\"section-label\"\u003eWhat sets it apart\u003c\/p\u003e\n  \u003ch2 class=\"section-heading\"\u003eThe detail that makes it different\u003c\/h2\u003e\n\n  \u003cp class=\"section-body\"\u003e\n    The flat-weave construction is the Sofia's quiet signature — \u003cstrong\u003emost jute rugs in this category are either chunky braided or loosely woven in a way that snags, sheds and pulls apart at the edges\u003c\/strong\u003e. The Sofia uses a denser tighter flat-weave, which keeps the surface smoother underfoot, holds up better to chair legs and footfall, and stops the edges from fraying the way looser jute rugs typically do within months. The neutral tone is the second considered choice: somewhere between sand and warm tobacco, with enough character to anchor a room and enough restraint to layer beneath a patterned rug, a hide, or a vintage runner without competing.\n  \u003c\/p\u003e\n\n  \u003cdiv class=\"collection-callout\"\u003e\n    \u003csvg style=\"flex-shrink: 0; margin-top: 2px;\" stroke-linejoin=\"round\" stroke-linecap=\"round\" stroke-width=\"1.2\" stroke=\"#8b6f4e\" fill=\"none\" viewbox=\"0 0 18 18\" height=\"18\" width=\"18\"\u003e\n      \u003crect rx=\"1\" height=\"11\" width=\"16\" y=\"5\" x=\"1\"\u003e\u003c\/rect\u003e\n      \u003cpath d=\"M5 5V4a3 3 0 0 1 6 0v1\"\u003e\u003c\/path\u003e\n    \u003c\/svg\u003e\n    \u003cp\u003ePart of our wider \u003ca href=\"https:\/\/www.charlestedhome.co.uk\/collections\/rugs\" title=\"Shop our full rug collection\"\u003erug collection\u003c\/a\u003e — works beautifully on its own or as a base layer beneath patterned rugs, hides or vintage runners for a layered, considered floor scheme.\u003c\/p\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv class=\"suits-row\"\u003e\n    \u003cspan class=\"suits-tag\"\u003eCoastal\u003c\/span\u003e\n    \u003cspan class=\"suits-tag\"\u003eModern Country\u003c\/span\u003e\n    \u003cspan class=\"suits-tag\"\u003eBohemian\u003c\/span\u003e\n    \u003cspan class=\"suits-tag\"\u003eHamptons\u003c\/span\u003e\n    \u003cspan class=\"suits-tag\"\u003ePastoral\u003c\/span\u003e\n    \u003cspan class=\"suits-tag\"\u003eContemporary\u003c\/span\u003e\n  \u003c\/div\u003e\n\n  \u003chr class=\"divider\"\u003e\n\n  \u003cdiv class=\"faq\"\u003e\n    \u003cp class=\"faq-label\"\u003eGood to know\u003c\/p\u003e\n\n    \u003cdiv class=\"faq-item\"\u003e\n      \u003cp class=\"faq-q\"\u003eWhere does the Sofia work best?\u003c\/p\u003e\n      \u003cp class=\"faq-a\"\u003eAt 160 × 230cm, the Sofia is sized for a standard living room (front legs of a three-seat sofa on the rug, coffee table fully on it), a dining area beneath a six-seat table, or as a generous bedroom rug at the foot of a double or king-size bed. It also works as a base layer in larger rooms, with a smaller patterned rug or hide layered on top.\u003c\/p\u003e\n    \u003c\/div\u003e\n\n    \u003cdiv class=\"faq-item\"\u003e\n      \u003cp class=\"faq-q\"\u003eIs jute comfortable underfoot?\u003c\/p\u003e\n      \u003cp class=\"faq-a\"\u003eJute has a slightly coarser texture than wool or cotton — closer to natural linen than to a plush pile. Most people find it pleasant barefoot, but if you're sensitive to texture or want a softer feel, layer a sheepskin, hide or wool throw on top, or pair with a rug pad underneath for extra cushion.\u003c\/p\u003e\n    \u003c\/div\u003e\n\n    \u003cdiv class=\"faq-item\"\u003e\n      \u003cp class=\"faq-q\"\u003eHow do I clean a jute rug?\u003c\/p\u003e\n      \u003cp class=\"faq-a\"\u003eVacuum regularly using a low-suction setting without a rotating brush, which can pull at the fibres. For spills, blot immediately with a dry cloth — never rub or soak. Jute is sensitive to moisture and shouldn't be washed or steam-cleaned. For stubborn marks, a barely-damp cloth with a tiny amount of mild soap, used sparingly, will work — and dry the area thoroughly afterwards.\u003c\/p\u003e\n    \u003c\/div\u003e\n\n    \u003cdiv class=\"faq-item\"\u003e\n      \u003cp class=\"faq-q\"\u003eWill the Sofia shed?\u003c\/p\u003e\n      \u003cp class=\"faq-a\"\u003eAll natural-fibre rugs shed slightly when new — this is normal and settles down significantly within the first few weeks of use. Regular vacuuming during this period clears the loose fibres quickly. A rug pad underneath also helps reduce friction and shedding over the rug's lifespan.\u003c\/p\u003e\n    \u003c\/div\u003e\n\n    \u003cdiv class=\"faq-item\"\u003e\n      \u003cp class=\"faq-q\"\u003eWill mine look exactly like the photos?\u003c\/p\u003e\n      \u003cp class=\"faq-a\"\u003eBecause each Sofia is handwoven from natural jute, every rug carries subtle variations in tone, fibre thickness and weave density. The character you see in the photos is representative — your Sofia will have its own distinctive personality.\u003c\/p\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv class=\"dims\"\u003e\n    \u003cp class=\"dims-label\"\u003eDimensions \u0026amp; materials\u003c\/p\u003e\n    \u003cdiv class=\"dims-grid\"\u003e\n      \u003cdiv class=\"dim-cell\"\u003e\n        \u003cp class=\"dim-key\"\u003eLength\u003c\/p\u003e\n        \u003cp class=\"dim-val\"\u003e230cm\u003c\/p\u003e\n      \u003c\/div\u003e\n      \u003cdiv class=\"dim-cell\"\u003e\n        \u003cp class=\"dim-key\"\u003eWidth\u003c\/p\u003e\n        \u003cp class=\"dim-val\"\u003e160cm\u003c\/p\u003e\n      \u003c\/div\u003e\n      \u003cdiv class=\"dim-cell\"\u003e\n        \u003cp class=\"dim-key\"\u003eMaterial\u003c\/p\u003e\n        \u003cp class=\"dim-val\"\u003e100% natural jute\u003c\/p\u003e\n      \u003c\/div\u003e\n      \u003cdiv class=\"dim-cell\"\u003e\n        \u003cp class=\"dim-key\"\u003eWeave\u003c\/p\u003e\n        \u003cp class=\"dim-val\"\u003eDense flat-weave · handwoven\u003c\/p\u003e\n      \u003c\/div\u003e\n      \u003cdiv class=\"dim-cell\"\u003e\n        \u003cp class=\"dim-key\"\u003eWeight\u003c\/p\u003e\n        \u003cp class=\"dim-val\"\u003e9kg\u003c\/p\u003e\n      \u003c\/div\u003e\n      \u003cdiv class=\"dim-cell\"\u003e\n        \u003cp class=\"dim-key\"\u003eCare\u003c\/p\u003e\n        \u003cp class=\"dim-val\"\u003eSpot clean only · vacuum gently\u003c\/p\u003e\n      \u003c\/div\u003e\n      \u003cdiv class=\"dim-cell\"\u003e\n        \u003cp class=\"dim-key\"\u003eSuitable for\u003c\/p\u003e\n        \u003cp class=\"dim-val\"\u003eIndoor use only\u003c\/p\u003e\n      \u003c\/div\u003e\n      \u003cdiv class=\"dim-cell\"\u003e\n        \u003cp class=\"dim-key\"\u003eBest for\u003c\/p\u003e\n        \u003cp class=\"dim-val\"\u003eLiving rooms, dining, bedrooms\u003c\/p\u003e\n      \u003c\/div\u003e\n    \u003c\/div\u003e\n\n    \u003cp class=\"handmade-note\"\u003eEach Sofia is handwoven from natural jute — every piece will differ slightly in tone, fibre thickness and weave character. These variations are the point of the piece, not flaws.\u003c\/p\u003e\n  \u003c\/div\u003e\n\n\u003c\/div\u003e","brand":"CharlesTed Home","offers":[{"title":"Default Title","offer_id":55797220147525,"sku":"RUGCHNML002-AW25","price":165.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0807\/9782\/7397\/files\/Sofia_Handwoven_Rug.jpg?v=1778588301","url":"https:\/\/www.charlestedhome.co.uk\/products\/sofia-handwoven-jute-rug","provider":"CharlesTed Home","version":"1.0","type":"link"}