Will it fit? In a living room, choose a size that sits under at least the front legs of your sofa and chairs, leaving a band of floor showing around the edge.

Power loomed in India from 100% jute, a natural plant fibre that is renewable and biodegradable. The flat 4mm weave sits low to the floor and is easy to vacuum, and a woven border gives every rug a tailored edge. As a natural fibre, slight variations in tone between batches are part of its character.

Vacuum regularly on suction only, without a beater bar. Blot spills straight away with a dry cloth and avoid soaking, as water can mark jute. For a deeper clean, use a professional dry cleaner.

Rotate every few months for even wear and keep out of strong direct sunlight to slow fading. A little shedding is normal in the first few weeks and settles with regular vacuuming.

Natural jute layers beautifully with linen, oak and rattan. Pair it with a slipcover sofa, a reclaimed wood coffee table and an accent chair, then soften the look with textured cushions.

Delivery charges and estimated dates are shown at checkout. Free UK mainland delivery on orders over £2,000. See our delivery page and returns policy for full details.

Is jute soft underfoot?

Jute has a firm, natural texture that is softer than sisal or seagrass, and ideal for living spaces and hallways.

Will it shed?

A little fibre shedding is normal with new jute and settles with regular vacuuming.

Can I use it in a kitchen or bathroom?

We would avoid damp or wet areas, as water can leave marks on jute. Living rooms, bedrooms and hallways are ideal.

Do I need an underlay?

We recommend a non-slip rug pad on hard floors to keep the rug in place and add comfort underfoot.