Will it fit? In a living room, choose a size that sits under at least the front legs of your sofa and chairs, leaving a band of floor showing around the edge.

Each Cedar rug is handwoven in India from 100% jute, a naturally sustainable fibre prized for its strength and hardwearing character. The classic weave has an 8mm pile and a gently ribbed surface, so every piece carries the subtle variations of natural fibre and handwork.

Vacuum regularly without a beater bar to lift dust from the weave. Jute is best kept dry: blot any spills straight away with a clean, dry cloth and avoid soaking, steam cleaning or wet shampooing, which can mark and weaken the fibres.

Rotate your rug every few months so it wears evenly, and keep it out of strong direct sunlight to protect the colour. A little loose fibre is natural in the first weeks and settles with regular vacuuming.

Charcoal jute grounds a dark timber or marble coffee table and lifts a cream accent chair; finish with wool cushions in ivory and taupe for contrast.

Delivery charges and estimated dates are shown at checkout. Free UK mainland delivery on orders over £2,000. See our delivery page and returns policy for full details.

Is jute suitable for a busy living room?

Yes. Jute is a strong, hardwearing natural fibre that suits living rooms and bedrooms well. It is best kept away from damp areas such as bathrooms.

Will jute feel soft underfoot?

Jute has a natural, slightly textured feel rather than the plush softness of a deep pile rug. Many people love its organic, grounded character.

Can I use it over underfloor heating?

Jute generally sits comfortably over underfloor heating. We recommend a suitable rug underlay to hold it in place and protect your floor.

How do I deal with spills?

Act quickly and blot with a dry cloth rather than rubbing. Avoid water where possible, as jute is sensitive to moisture.