Will it fit? In a living room, choose a size that sits under at least the front legs of your sofa and chairs, leaving a band of floor showing around the edge.

Hand woven in India from 100% twisted jute, Simplicity is made to celebrate the natural character of the fibre. In this lighter blonde shade the twisted yarn creates a softly ridged, tactile surface with a 10mm pile, and the subtle shifts in tone across the weave reflect its handmade origins. Calm, pared back and easy to live with.

Vacuum regularly on a low setting without the beater bar. Jute is a natural plant fibre and does not like moisture, so keep the rug dry, blot any spills straight away with a clean dry cloth and never soak, steam clean or shampoo it.

Rotate the rug every few months so it wears evenly, and keep it out of strong direct sunlight to help preserve its colour. A little loose fibre is natural in the early weeks and will settle with regular vacuuming.

Pair it with a pale oak or limed wood coffee table, a cream bouclé or linen accent chair and soft cushions in ivory, sand and warm taupe for a light, layered Scandi-inspired look.

Delivery charges and estimated dates are shown at checkout. Free UK mainland delivery on orders over £2,000. See our delivery page and returns policy for full details.

Is a jute rug soft underfoot?

Jute has a firm, natural texture rather than the plush feel of wool. It is comfortable underfoot and especially good in living rooms and bedrooms where you want an organic, relaxed look.

Can I use it in a kitchen or bathroom?

We would not recommend it. Jute absorbs moisture and can mark or weaken if it gets wet, so it is best kept in dry rooms.

Will the colour vary from the photographs?

Jute is a natural fibre, so slight variations in tone are to be expected from rug to rug. This is part of its handmade character.

Should I use a rug underlay?

Yes, an underlay is a good idea. It stops the rug moving on hard floors, adds a little extra cushioning and helps it last longer.